The mechanics of design have never been more accessible, but building the right product is still hard.

And after more than a decade building products, I've learned that execution is cheap. Good judgment isn't.

Fundrise app

I'm currently at Fundrise, leading our amazing product design team.

After almost 5 years at Fundrise, our product has come a long way. From facilitating brainstorms, shipping countless experiments, building our design system, and re-imagining our data visualization library, I think it's safe to say there isn't any corner of the product that my team hasn't touched, tweaked, or rethought. I couldn't have done it without the incredible designers I've had the pleasure to hire and manage during that time.

My number 1 goal has been to position design as a strategic driver of impact that delivers thoughtful experiences with an attention to craft.

We recently worked on the launch of VCX, a first-of-its-kind private venture capital fund made public on the NYPSE.

July 2014
Aug 2017
July 2018
March 2020
September 2021
  • Lead UX Designer
  • Mobile product agency
  • Client lead and people manager
  • Product Designer, Growth
  • Series B → growth stage
  • Hypothesis-driven experimentation design, design systems
  • Design Director
  • seed → series A → acquisition
  • SaaS 0 to 1, prod/market fit
  • Product Design Manager, Growth
  • Stable and growing product
  • Cross-platform conversion optimization and new product launches with regulatory complexity
  • Sr. Product Design Director
  • Growth stage through product maturity
  • Design leadership through ups and downs, growing managers, representing design in product strategy

July 2014

  • Lead UX Designer
  • Mobile product agency
  • Client lead and people manager

Aug 2017

  • Product Designer, Growth
  • Series B → growth stage
  • Hypothesis-driven experimentation design, design systems

July 2018

  • Design Director
  • seed → series A → acquisition
  • SaaS 0 to 1, prod/market fit

March 2020

  • Product Design Manager, Growth
  • Stable and growing product
  • Cross-platform conversion optimization and new product launches

September 2021

  • Sr. Product Design Director
  • Growth stage through product maturity
  • Design leadership, growing managers, representing design in product strategy
Equitize
Equitize
Fundrise
Fundrise
Betterment
Betterment
Clark
Clark
Policygenius
Policygenius
Amex
Amex